This collaboration aims to improve Pragmatic Solutions' client operators， enabling them to increase player acquisition， strengthen engagement strategies and maximise client lifetime value through Smartico's marketing and gamification tools.

Pragmatic Solutions' PAM platform’s API-based approach aims to help operators extend core technology through integrations and accelerate growth. The platform supports operators to ensure regulatory compliance， manage risk and handle player experience management.

The platform comes pre-integrated with hundreds of third-party content， payments and service providers.

Smartico's marketing solution creates personalised player journeys in real time. Additionally， their gamification software employs challenges and gaming techniques to improve player engagement and retention.

The Affiliate Management System offered by Smartico provides brands with control over their affiliate operations.

Yuval Mechoullam， Co-Founder & Chief of Business Development at Smartico， said: “We are excited to collaborate with Pragmatic Solutions to broaden the adoption of our cutting-edge solutions across the iGaming landscape.

"By providing the world’s most technologically advanced gamification， loyalty and CRM automation solution，Casino games we look forward to empowering operators to embrace new opportunities， maximize user engagement， and increase their revenue.”

This partnership follows Pragmatic Solutions' collaboration with Dazn Bet， where it provided its iGaming PAM platform for the sports betting and streaming brand's launch in Germany. Pragmatic Solutions also recently appointed Michael Boylan as its new COO.

In another notable partnership， Pragmatic Solutions joined forces with Flows， gaining access to its no-code platform， which simplifies software development and streamlines operations for clients.